What are ‘unsubstantiated’ labels?

One of the aims of the consumer guide was to collect and present information on the welfare certifications and standards behind a variety of animal products.

As a result, the consumer guide provides lists of various animal products and the standards and certifications supporting them.  However, in our search there are some products which have no available information on their standards or certifications, or are yet to provide us with information as requested.

Such unsubstantiated products are listed on the consumer guide so consumers know we do not currently have any further information on their standards or certification.

We have contacted many producers and brands and welcome any further contributions made to the consumer guide as it provides consumers easy access to information to enables them to make informed purchasing decisions.

We will be sure to update regularly as more information arrives to the consumer guide.

If you would like to help us, please contact us.